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I think he means, "Keep your site simple." He even alludes to that in the last paragraph. Clean and simple is beautiful.
by lukeqsee 16y ago
I think he means, "Keep your site simple." He even alludes to that in the last paragraph.
Clean and simple is beautiful.
- aresant 16y agoAbsolutely right on the simple. But my favorite example - plentyoffish.com - isn't exactly "clean" IMO. It's amazingly ugly and crowded with colors and text, but the usability remains true to user's expectations. I think that factors into the genuine feel of it - feels like one guy did it because he wanted to help people find a love connection . . .
- lukeqsee 16y agoYou're right about "clean." It doesn't have to be there. The key is definitely simple. Google (my favorite example, although they are morphing from this in the last year or so), Craigslist, and Twitter all kept it clean and simple.
- popschedule 16y agoI like the idea of a site thats a little dirty but not too much so that the product seems like a deal yet the customer service is still there.
- hockeybias 16y agoActually, I think he means more than that. For example, Scoble's new UI has more of an Apple/BMW/Pixar look; less of a DrudgeReport look. Although simple, Scoble's blog has a high-end 'sheen' to it that the DrudgeReport lacks completely. Although both are simple, the DruegeReport has more of a bargain-basement look and the author is recommending this sort of look.