Like others said, this has nothing to do with advertising. In fact, everyone interviewed in the article were already self-admitted Apple fanboys meaning the adv

Like others said, this has nothing to do with advertising. In fact, everyone interviewed in the article were already self-admitted Apple fanboys meaning the advertising probably wasn't all that important; they were going to buy it the second Steve Jobs got up on stage. The important part is that after the initial "magic" has worn off, early adopters still love the device. They are not returning it or selling it. They take it everywhere they go and prefer to use the device over their laptop or desktop when it's possible to do so. This is simply the effect of Apple building a really awesome product, not advertising.