Similarly, "good" overhead like A/B testing can suck up an enormous amount of time without producing anything useful. Badly-executed A/B tests are an easy way t

Similarly, "good" overhead like A/B testing can suck up an enormous amount of time without producing anything useful. Badly-executed A/B tests are an easy way to show single-digit "gains" over and over again without ever producing actual movement, and since executing them well is genuinely difficult there are a lot of companies which are running frantically on a treadmill. There's a lot of business 'motion' that's fundamentally a mismatch between something looking good at an individual level, and achieving nothing on a corporate or national scale.