It could be the case that not caring about appearances is one of the best ways to optimize for appearance. Somewhat like men who don't care (or do not give the

It could be the case that not caring about appearances is one of the best ways to optimize for appearance. Somewhat like men who don't care (or do not give the appearance of caring) what women think tend to get more women than men overly concerned with appearance, even though women judge men by appearance (including what non-physical traits they appear to possess).