Absolutely agree. I work in publishing, our readers are confused by the changed design of the site (Who the hell knows about AMP or Instant Articles besides peo

Absolutely agree. I work in publishing, our readers are confused by the changed design of the site (Who the hell knows about AMP or Instant Articles besides people in the industry? The average reader doesn't care). We have to maintain variations of article templates for our responsive website, AMP, Facebook Instant Articles and Apple News now. Product owners and editors think implementing these things is cheap and easy because of all the marketing but unless you have something like a basic wordpress setup, it's plenty of work to implement and adds a lot of things to maintain and requires developers to remember which subset of HTML AMP uses, what the JSON API for Apple News is like... at least Facebook Instant Articles use rss...