And don't forget: at least 99% of users will be completely unaware of AMP. They'll use it by default because lots of Google search results use AMP. Google gets

And don't forget: at least 99% of users will be completely unaware of AMP. They'll use it by default because lots of Google search results use AMP. Google gets to make this happen because they own the users, and there's very little to be done about it. The only countermeasure I can think of is if lots of publishers were to boycott AMP en masse. But publishers have been unable to reduce web bloat any other way, so what would their upside be?