3 ms·
This is in essence what happened with FB Instant Articles. Many publishers are hurting from it because their CPMs dropped and they didn't get people on their pr
by shostack 10y ago
This is in essence what happened with FB Instant Articles. Many publishers are hurting from it because their CPMs dropped and they didn't get people on their properties. They didn't really have a choice in the matter though. Some, like BuzzFeed have adapted their models to thrive in this new reality.
Google is thus trying to keep people in their "feed" and reduce the cost of their ad inventory by (in theory) reducing publisher payouts over time as a result of this leverage.