I don't think it's theft at all. It's perfectly rational for a gamer to buy and sell used games. But it's also perfectly rational for EA to try to make as muc

I don't think it's theft at all. It's perfectly rational for a gamer to buy and sell used games. But it's also perfectly rational for EA to try to make as much money as possible from the used game market which completely undermines its business. I suspect the used car market is also a thorn in the side of auto manufactures. They probably carry higher prices at retail to compensate for the used market as much as possible (assumption). That works for them. EA could do the same thing and raise the prices of its games to $80-$100. However, they have options. EA would rather shift the cost from 'good' gamers buying new games and go after 'bad' gamers buying from the used market who are only indirectly customers. Why is this wrong? In the end, somebody has to pay for what EA produces.