I agree completely with this essay. Here is my tip to Apple. I always felt I understood Apple's Gestapo-like tactics in the past, regarding their rigid methodo

I agree completely with this essay. Here is my tip to Apple. I always felt I understood Apple's Gestapo-like tactics in the past, regarding their rigid methodologies. Eliminating ports and features, removable batteries, etc. I don't understand Apples moves in the past 5 years. They have spread out and complicated everything that Jobs' made simple and attractive. Heres my advice. Apple is way too spread out, it should kill off the dead ends. * Kill iTunes split it in to 5 functional media apps, and design a good simple music player. Stop trying to make me sign up for reoccurring-billing services. Makes me feel like I'm dealing with Comcast. * Merge the App store with the Apple media store. * Kill the watch and the car. * Merge the iPod, iPhone, iPad, iMac, Macbook to one product with 5 sizes each with a pro series all with a touch or keyboard interface and an appropriate OS interface depending on if a keyboard is attached. Yes, merge MacOS and iOS. * Simplify product and Apple services pricing, two tiers, basic and unlimited. * Bring back a pro series products and software even if it was a revenue loser. * And simply password protections with a API service offered and incentivized like SSL certs are. * I sort of get Apple Health, but what is Apple Home? What is Apple Music Match, or Apple Music and why isn't it included with iCloud? Merge them all. There are plenty of IT sectors to fix and disrupt. They seem like they just think there's isn't anything work on. Cars? Watches? Movie/TV? WTF How about There’s just one more thing... Apple home audio video equipment and media services and amps. Compete with the big boys in home audio video. The industry is a mess with protocols, encryption, DRM, AV encoding, bit-rates, streaming services. I need my IT degree, not for computers but for my audio system. Erode cable's power grip not from the network production and delivery end from the home equipment end. Remake Apple TV as a prosumer product series called Apple Home. Hardware that works with Apple amplifiers, Apple speakers, Apple record players? etc. Introduce Apple TV an actual TV. Let's face it the only good thing about TVs these days is the actual screen, the software sucks. Everyone is tired of having 5 remote controls. My husband can’t turn on the TV! Apple is perfectly set up to do it. It’s constant and consistent market that will only grow as home entertainment improves in quality.