Non-transferable licenses are a great idea because makers should get paid for their work. It's unfortunate the courts have ruled against this when the delivery

Non-transferable licenses are a great idea because makers should get paid for their work. It's unfortunate the courts have ruled against this when the delivery medium (the disk) is sold on a store shelf. It's like making a movie theater let patrons resell their tickets to be used for a later show. I expect the eventual result is that everyone will move their content online. See the rise of Steam, XBLA, and soon services like OnLive.