The real value for most people with Mobile Me will be the calendar and contact sync. If Apple made that free it would offer a lot of value to iPad and iPhone us

The real value for most people with Mobile Me will be the calendar and contact sync. If Apple made that free it would offer a lot of value to iPad and iPhone users. Especially for the PC users, because there is no Address Book equivalent to manage contacts on Windows. But I do agree with you on your first point. Apple does not create products as loss leaders. It just doesn't seem to be a part of their culture to create a product that cannot be profitable on its own.