FWIW, I think I am a good example of the intended audience for this app: I have never meditated/done mindfulness exercises until ~2 weeks ago, when I found out

FWIW, I think I am a good example of the intended audience for this app: I have never meditated/done mindfulness exercises until ~2 weeks ago, when I found out about Simple Habit from a post Yunha made to the YC class list. I have been stressed recently and have had trouble sleeping/etc, and when she sent the email it sounded like a great use of just 5 minutes of my time. On my first try, I felt noticeably calmer after the 5 minute meditation. I am one of those people who (at least feels) "super busy and doesn't have time to meditate", and if I have time I would prioritize sleeping over anything else. But for me, the 5 minute exercises really reduce any immediate stress I feel, so I am a big fan! While there are lots of people in the world who make meditation a big part of their lives, there are many more who wouldn't do it without an easy and short option, and this is easy and short.