Same was what everyone else said: the trick here is trust, and half the battle is going to be design. Also needs a clearer explanation of what it does - you ha

Same was what everyone else said: the trick here is trust, and half the battle is going to be design. Also needs a clearer explanation of what it does - you haven't really demystified privacy at all, and it's not really clear what I'm getting from the service beyond generalizations (which leave a lot of room for misunderstanding). I like the idea of thinking of social network spying as malware.