But why shouldn't it? It's a popular device, makes Apple users even more conspicuous, and does a few things really well. It's basically the only wrist thingy th

But why shouldn't it? It's a popular device, makes Apple users even more conspicuous, and does a few things really well. It's basically the only wrist thingy that measures heart rate accurately, for example. It also includes a pulse oximeter which isn't currently in use. I would say the full story of the Apple Watch is not known to consumers yet, it's still sort of like the iPhone pre-App Store or pre-3G, say. The core elements of its success are there but the transformative potential is not yet realized in its entirety.