AdWords isn't useless, but it's pretty overpriced. Which can often mean it's useless. The big players run AdWords campaigns like... you know, ads. They cost mo

AdWords isn't useless, but it's pretty overpriced. Which can often mean it's useless. The big players run AdWords campaigns like... you know, ads. They cost money. Then you sell those new customers more shit down the road. Requires complicated analytics and customer tracking. A lot of people are just in it for the big data. It's not supposed to be a slot machine. But Google isn't arguing with you if you want to treat it like a slot machine.