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Quoting NPD Group's online survey as fact is highly suspect. Take a read of the methodology in the original press release. http://www.npd.com/press/releases/pr
by pkaler 16y ago
Quoting NPD Group's online survey as fact is highly suspect. Take a read of the methodology in the original press release.
http://www.npd.com/press/releases/press_100510.html http://www.npd.com/press/releases/press_100510.html
NPD trades surveys for sweepstakes. They are the Zynga of market research. Take a look at what survey respondents say by reading the comments here:
http://www.imreportcard.com/other/npd-online-research http://www.imreportcard.com/other/npd-online-research
- qq66 16y agoOne of the cleverest survey questions I saw was in a bunch of questions asking for a 1-10 response, "How many eggs in a half dozen?" thus weeding out all the people who are just clicking through the survey randomly for a sweepstakes award. (or those too ignorant to know what a half dozen is)
- ryandvm 16y agoBut ignorant people spend money too.