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> Can you give an example company that can serve as a proxy for the counterfactual National Biscuit Company that never changed its name? If I could then it wou
by diego_moita 10y ago
> Can you give an example company that can serve as a proxy for the counterfactual National Biscuit Company that never changed its name?
If I could then it would be an evidence that the thesis is false. Look around, among most successful sites and companies in the world which one as a clearly generic name?
- bildung 10y agoMinnesota Mining and Manifacturing (3M)? Industrial Business Machines (IBM)?
- xapata 10y agoNo, the other way. A company that kept the long name and thereby failed. Specifically because of the bad brand and not for other reasons.
- xapata 10y agoName one that kept the generic name and failed because if it. An alternative explanation is that large companies like to copy each other, not because it's a good idea, but simply because they're afraid to be different. Most people like to conform.