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"You seem to be confusing Apple Retail for Apple as a whole." You seem to misunderstand what Apple is actually selling, what 'Marketing' is and why a 'Designer

"You seem to be confusing Apple Retail for Apple as a whole." You seem to misunderstand what Apple is actually selling, what 'Marketing' is and why a 'Designer' is the #2 guy at the company (or was). They are a 'luxury brand' in the 'consumer products' segment - they are not a technology company. [1] "I have always thought of Apple as a luxury brand," said Greg Furman, founder and chairman of The Luxury Marketing Council." "Apple is not a technology company" [2] The company stopped being a tech company over 10 years ago, and this might give you a hint as to why MacBooks have languished as they have moved onto wearables, and toying with cars. [1] http://www.cnbc.com/2013/10/15/apple-is-a-luxury-brand-not-a-tech-company.html http://www.cnbc.com/2013/10/15/apple-is-a-luxury-brand-not-a... [2] https://medium.com/chris-messina/silicon-valley-is-all-wrong-about-the-airpods-8204ede08f0f#.od6b716kr https://medium.com/chris-messina/silicon-valley-is-all-wrong...

dkonofalski 10y ago
No, they sell computers, tablets, phones, and digital watches - all tech products. The reason why a "designer" (and I have no idea why you're putting that in quotes) is #2 at the company is because his hands literally touch every product line that they sell. And your dismissal of them as a "luxury brand" (again, no idea why you have quotes) is as ignorant as dismissing Lexus as not being a car company. A "luxury brand" just means that you're not paying for the basic use of the product but for some luxury provided by the product. With Apple you're paying for the luxury of seamlessness and reliability of their technology products. I'm not even going to get into how "consumer products" means nothing except to differentiate who they sell their products to. By that metric, General Mills, Dell, and Ford are all in the "consumer products" segment.

dkonofalski 10y ago

No, they sell computers, tablets, phones, and digital watches - all tech products. The reason why a "designer" (and I have no idea why you're putting that in quotes) is #2 at the company is because his hands literally touch every product line that they sell. And your dismissal of them as a "luxury brand" (again, no idea why you have quotes) is as ignorant as dismissing Lexus as not being a car company. A "luxury brand" just means that you're not paying for the basic use of the product but for some luxury provided by the product. With Apple you're paying for the luxury of seamlessness and reliability of their technology products. I'm not even going to get into how "consumer products" means nothing except to differentiate who they sell their products to. By that metric, General Mills, Dell, and Ford are all in the "consumer products" segment.