Everyone has their own quantitative method.. Me personally, I simply look at how long it'd take me to pay off the domain. I like to pay them off in 1-1.5 years

Everyone has their own quantitative method.. Me personally, I simply look at how long it'd take me to pay off the domain. I like to pay them off in 1-1.5 years. So effectively, I'd need my company throwing off enough profit to pay off those domains in that time period. That rough guide keeps me on track so that I don't overpay at auction. But since most folks I compete with are speculators, and need to flip for a profit, versus me who wants to build a legit business, I can typically pay more as my profits can cover the extra expense.. And I'm with you on the subdomain on nuts.com. A really bad idea, imo.