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Apple is one of the largest companies in the world. Apple can and should be capable of robustly investing in both its desktop line and its paradigm-shifting bl
by kelseydh 10y ago
Apple is one of the largest companies in the world. Apple can and should be capable of robustly investing in both its desktop line and its paradigm-shifting blue sky projects.
Thinking otherwise is dangerously closed minded. Apple's products are more than just the sum of their individual parts. They exist as an ecosystem that gets strengthened every time one of their products can create value through interconnection. E.g. the value of an iPhone goes up when owners of it can seamlessly integrate calls or watch videos through the phone on their Mac OS X or Apple TV device.
Thinking these other, less profitable lines of Apple's business don't matter, or should just be milked for revenue is dangerous thinking that will lead to long term decline. Bleeding some money to keep the hardcore happy, so that those hardcore continue to set trends influencing what the rest of the general public wants, is a solid strategy that Apple should be pursuing.
The Mac OS X computing line one of the golden eggs of Apple -- granted not their shiniest any more thanks to the iPhone -- but still one of their golden eggs. It would be idiotic for them to allow that goose to die.