This is a really bad move especially for sports games. They don't tend to have the lasting online community of FPS, RTS or RPGs. People move onto the new yearly

This is a really bad move especially for sports games. They don't tend to have the lasting online community of FPS, RTS or RPGs. People move onto the new yearly release quickly to get updated rosters. I don't think a $10 fee is going to improve that situation at all. It will likely make it worse. The people who do spend $10 are going to be very disappointed to find out few people are playing a -1 or -2 year old sports game online anymore. Finding compatible skill/pings/maturity is tough with a big user base. Nearly impossible with a small one.