Personally, I think Ubisoft's decision with their current DRM techniques to be the most asinine choice feasible. It is true, however, that game companies do no

Personally, I think Ubisoft's decision with their current DRM techniques to be the most asinine choice feasible. It is true, however, that game companies do not directly profit from used game sales. EA is trying to profit from the money that is not being made, (hopefully) without hurting the customers that buy the game new. The $10 for the online fee might be saved if you're buying it used, then you pay $10 for the subscription and, used prices low enough, still save money off retail. For example, EA SPORT GAME N is $60 new, online features included. EA SPORT GAME N is $45 used, $10 for online features, total is $55, a net win for the consumer, and EA makes some money back too. I do think it's a questionable call, but it's an understandable one.