That first line was an excellent "quote" (the developers! developers! developers! line). Yes, Ballmer said that but with Nadella, Microsoft seems to have focus

That first line was an excellent "quote" (the developers! developers! developers! line). Yes, Ballmer said that but with Nadella, Microsoft seems to have focused once again on developers as a main influencer and buying segment. Although it's probably fair to say that Microsoft has courted the dev community for quite a while with things like ActiveX, VBA, FrontPage (eek! lol) and other technologies built-in to their products. You're also probably quite accurate that devs loved Apple maybe even more than Apple loved devs. The UNIX underbelly of OSX was great for many developers and the build quality of their hardware and software. But with their purposeful neglect of Applescript and even browser engine choice on iOS, there are many small razor cuts that Apple seems to be ignoring. I still like the company and some of their products but the perception from the business press, developer community and maybe even users of mistakes in hardware and software are taking some of the shine off. And for a company seen as a standard-bearer in tech, that should be cause for concern for Apple execs.