4 ms·
Isn't there enough competition within the ad industry to just switch to a different provider?
by wnevets 10y ago
Isn't there enough competition within the ad industry to just switch to a different provider?
- unknownsavage 10y agoNope. There really isn't, or if there is, it's niche dependent. To diversify away from Google, I've tried other ad providers and struggled to make 20% as much...
- wheelerwj 10y agoagreed. most of the time it's google or bust.
- vdnkh 10y agoHeader bidding will begin to cut into Google when it becomes more widespread. https://adexchanger.com/the-sell-sider/the-strategic-implications-of-header-bidding/ https://adexchanger.com/the-sell-sider/the-strategic-implica...
- owebmaster 10y agoAnd then Google will start to treat publishers better.
- maxlamb 10y agoGoogle is a legal monopoly, by most definitions. http://www.businessinsider.com/peter-thiel-google-monopoly-2014-9 http://www.businessinsider.com/peter-thiel-google-monopoly-2...
- wnevets 10y ago>Google owns less than 3% of the global advertising market whats their internet advertising share? Leading in search isnt the same as leading in internet advertising
- patmcguire 10y agoGoogle and Facebook basically split the market between them. Almost all growth goes their way. And Facebook doesn't have an on-page network. https://twitter.com/jason_kint/status/793562463119745024/photo/1?ref_src=twsrc%5Etfw https://twitter.com/jason_kint/status/793562463119745024/pho...