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Well done Phillip. I think you should be commended for actually going back and finding the deeper reasons, rather than doing the usual throw more marketing $/hi

Well done Phillip. I think you should be commended for actually going back and finding the deeper reasons, rather than doing the usual throw more marketing $/hire expensive sales team. I think it's also great that you're building a product that is aimed at people who aren't quite as 'online' as the usual HN crowd, which make up a quite large %age of the population but are generally totally overlooked. The only problem with that is it is harder to reach these companies (for the very reason your product is interesting to them). I'm curious on what your marketing strategy would be to those kinds of companies?

philip1209 10y ago
We actually had some insights about reaching small businesses in our user studies too. Restaurants largely ignore their phone now - orders and reservations are online. They get bombarded with emails, which they ignore. However, they look to peers through google groups and facebook groups for recommendations. So, we started a content series called Breaktime where we highlight small businesses and the tools that make them succeed. Our goal is that the businesses we feature will share the content with their networks, which is our target market! We're using the articles and episodes to create rich content across our social channels, too, and we plan to feature more Staffjoy customers! Here's Breaktime: https://www.staffjoy.com/breaktime/ https://www.staffjoy.com/breaktime/