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Halfway through reading, I was going to criticize the author for lack of quantitative evidence, but he partially redeemed himself by using actual numbers in the

by vortico 10y ago

Halfway through reading, I was going to criticize the author for lack of quantitative evidence, but he partially redeemed himself by using actual numbers in the Expired Domains section. Anyone can write an article saying "X is important!" but a business owner will not give attention unless dollar values are assigned to the importance. Still, I'd like to see some more evidence in this article than the Bobblehead case study that using keyword domains actually increases sales in that market.

eightturn 10y ago
author here.. all I can say regarding building businesses on keyword descriptive domains.. it just makes everything easier.. Easier to communicate your biz. Easier to get your foot in the door somewhere. Easier for introductions. Easier for consumers to remember your name (https://blog.nuts.com/were-going-nuts-dot-com/ https://blog.nuts.com/were-going-nuts-dot-com/). Just easier all around. All those things added together can directly impact sales..
- vortico 10y ago
  Yes, I believe it has an effect, but I think everyone knows that valuable domains are important. But when purchasing a $200k domain, is there any quantitative method a business owner can follow so determine whether the domain will be worth 200k? Kind of off topic, but if someone has a domain as valuable as "nuts.com", why ruin it by putting a subdomain in front of it? Why isn't the URI scheme "nuts.com/blog/were-going-nuts..."? There's no significant technical reason anymore for splitting multiple services into multiple subdomains.
  - eightturn 10y ago
    Everyone has their own quantitative method.. Me personally, I simply look at how long it'd take me to pay off the domain. I like to pay them off in 1-1.5 years. So effectively, I'd need my company throwing off enough profit to pay off those domains in that time period. That rough guide keeps me on track so that I don't overpay at auction. But since most folks I compete with are speculators, and need to flip for a profit, versus me who wants to build a legit business, I can typically pay more as my profits can cover the extra expense.. And I'm with you on the subdomain on nuts.com. A really bad idea, imo.

by vortico 10y ago

eightturn 10y ago

author here.. all I can say regarding building businesses on keyword descriptive domains.. it just makes everything easier.. Easier to communicate your biz. Easier to get your foot in the door somewhere. Easier for introductions. Easier for consumers to remember your name (https://blog.nuts.com/were-going-nuts-dot-com/ https://blog.nuts.com/were-going-nuts-dot-com/). Just easier all around. All those things added together can directly impact sales..

vortico 10y ago
Yes, I believe it has an effect, but I think everyone knows that valuable domains are important. But when purchasing a $200k domain, is there any quantitative method a business owner can follow so determine whether the domain will be worth 200k? Kind of off topic, but if someone has a domain as valuable as "nuts.com", why ruin it by putting a subdomain in front of it? Why isn't the URI scheme "nuts.com/blog/were-going-nuts..."? There's no significant technical reason anymore for splitting multiple services into multiple subdomains.
- eightturn 10y ago
  Everyone has their own quantitative method.. Me personally, I simply look at how long it'd take me to pay off the domain. I like to pay them off in 1-1.5 years. So effectively, I'd need my company throwing off enough profit to pay off those domains in that time period. That rough guide keeps me on track so that I don't overpay at auction. But since most folks I compete with are speculators, and need to flip for a profit, versus me who wants to build a legit business, I can typically pay more as my profits can cover the extra expense.. And I'm with you on the subdomain on nuts.com. A really bad idea, imo.