I agree that if you think of a good domain name and it is available, then you should buy it. It's a very cheap investment. But be sure to write a super brief bu

I agree that if you think of a good domain name and it is available, then you should buy it. It's a very cheap investment. But be sure to write a super brief business plan explaining what this is for. You might forget by next year. Even if you don't end up using it, you may be pleasantly surprised (as has happened to me) that in a few years someone offers you ten or twenty thousand for it. I do not agree with the "just" buy a great domain. The domain name has very little to with the success of your business. I also, as others have said, disagree with "keyword descriptive" names. I don't think that search engines reward your for descriptive names, and they are poor choices for brand names. You want people to be able to Google your brand, and have your page come up first.