3 ms·

Using a consistent color and style create a consistent look and feel for a brand. That consistently becomes something people recognize, and that's a good thing.

by samdk 16y ago

Using a consistent color and style create a consistent look and feel for a brand. That consistently becomes something people recognize, and that's a good thing. You can't measure everything with an A/B test.

ugh 16y ago
Well, you can, but organizations tend to not have the unlimited amounts of money required to do that :)
underdown 16y ago
Branding is easily mvt tested.