I was thinking more generally of irrational escalation (https://en.wikipedia.org/wiki/Escalation_of_commitment https://en.wikipedia.org/wiki/Escalation_of_commi

I was thinking more generally of irrational escalation (https://en.wikipedia.org/wiki/Escalation_of_commitment https://en.wikipedia.org/wiki/Escalation_of_commitment) sometimes called "sunk cost fallacy". The idea that you'll keep at something bad because you're already too invested, you have too much at stake to cut your loss now (common in Poker for instance, when you should fold rather than go down ever lower odds). Also probably, as so often, a bit of Confirmation Bias here and there. (https://en.wikipedia.org/wiki/Confirmation_bias https://en.wikipedia.org/wiki/Confirmation_bias)