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> Next, Afiniti wants to take its technology from the call center to the retail world. It is working on facial-recognition software to identify customers when t
by DashRattlesnake 10y ago
> Next, Afiniti wants to take its technology from the call center to the retail world. It is working on facial-recognition software to identify customers when they walk into a store so the system can send the best agent over to talk with them.
That's super creepy. I'm kinda glad I habitually wave away store workers who proactively approach me. The only response I can think of to stuff subtle manipulation like this is increased skepticism of these kinds of day to day interactions, which is pretty sad.
I wonder if some kind of anti-discrimination/racial profiling case could be made against such systems, to get them banned or at least curtailed?
- funkymike 10y agoI too find that really creepy. Yet at the same time it seems inevitable. After all, is it really so different than going to amazon.com and seeing a front page tailored to your purchasing habits? Or even different from an employee recognizing you and asking if you are back to buy the widget you were asking about last time?
- CaptSpify 10y agoYes, it is vastly different in effort. People walking up to me are wasting my time, and distracting my thought flow. I never even register items on the front-page of a site because I know they are irrelevant to what I'm looking for.
- nitrogen 10y agoIf only they worked. It's incredibly frustrating to walk into a store ready to spend hundreds of dollars on something only to be ignored or snubbed by staff and leave empty handed.