I like it the idea a lot. But, you could really do with some performance optimization on that first screen. I think you'll loose a lot of people waiting for th

I like it the idea a lot. But, you could really do with some performance optimization on that first screen. I think you'll loose a lot of people waiting for their zipcode lookup. If you can't find a way to make that quicker (e.g. caching popular zip codes) you should at least put some good visual interstitials in.