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I really do not get it. Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they

I really do not get it. Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they change it? "I saw it on Altaba"??? All these people with emails @yahoo.com is free advertising for yahoo.com, but guess what, no more yahoo.com? Will they try to force a change of email domain over 20 years and kill the email service for good? I have no clue now why they bought Yahoo in the first place... Edit: got it all wrong. Thanks all for clarifying which piece is what.

spullara 10y ago
You realize that Verizon is buying the Yahoo brand? Altaba is just the shell company that holds onto their pieces of Alibaba and Y! Japan.
adevine 10y ago
There is a lot of misunderstanding about what is going on. The current Yahoo basically exists of 3 main parts: 1. The Yahoo website and properties that most folks think of when they think "Yahoo". 2. The 15% share of Alibaba 3. The share in Yahoo Japan. Verizon bought part #1. That is not changing its name and will continue to be accessible on yahoo.com. Parts 2 and 3 are being left behind in a company that is being renamed Altaba.
fnbr 10y ago
Not quite- the part of Yahoo owned by Verizon will still be called Yahoo, but the part not acquired by Verizon (essentially the Alibaba shares) will be called Altaba.