4 ms·
I have worked for a university and several organizations that have had basic guidelines like this. It's much more important in large organizations when many sma
by pie 16y ago
I have worked for a university and several organizations that have had basic guidelines like this. It's much more important in large organizations when many small departments or individuals are creating branded things.
One sees this basic type of thing in press kits and even (er, kinda) "link to us" or "powered by" graphical widgets, but the focus on consistent color and typography are things I think could stand to get some more attention. This type of reference is especially helpful for non-designers who aren't immediately inclined to think about consistency and branding.
- jfornear 16y agoI have worked for a university as well, and multiple logos I designed for the small grant that I worked for were shot down for misusing the official logo somehow. The review process seemed very politicized, subjective, and opaque. It would have been nice to have detailed guidelines (See dcurtis' link) that spelled everything out. I came away with, "your logo is round and so is our official logo - this can't work, sorry."