3 ms·
"Sensodyne has removed the NovaMin ingredient from their US products" Any idea why? The cited articles don't appear to mention that.
by proaralyst 10y ago
"Sensodyne has removed the NovaMin ingredient from their US products"
Any idea why? The cited articles don't appear to mention that.
- wahern 10y agoI gathered from Amazon and other user reviews that the NovaMin patent holder, GlaxoSmithKline (GSK), figured that it would make more money in the U.S. selling it as a prescription product rather than OTC. IIRC, there may also have been some complexities regarding the FDA, and perhaps some cross-licensing issues, that figured into GSK's decision. The information is out there, it just requires sifting through the Google hits and piecing together the true story. I buy European Sensodyne on Amazon for a family member with sensitive teeth, and only dug deep enough to satisfy myself that at least some EU sellers weren't scammers.