> Apple is so good at this and so few other companies aren't > Nice brand names like MacBook doesn't preclude having precise model IDs, though. The MacBook ran

> Apple is so good at this and so few other companies aren't > Nice brand names like MacBook doesn't preclude having precise model IDs, though. The MacBook range mostly has unique model names (and Apple publishes a full list [1]), for example. I guess the difference is that Apple doesn't list each and every configuration option as a different product, but only shows them when it's relevant: During the purchase process / checkout. While Lenovo, Dell and Co. show a collection of slightly different configurations as separate cards in what looks like a very generic e-commerce theme, Apple wants you to make decisions step by step: - Visit central product page (iMac / iPhone / Macbook / Macbook Pro / ...) - Follow store / purchase link - Select one of very few base models that are distinguishable by major (!) attributes (like screen size or the good/better/best-principle) - Adjust details (CPU, RAM, etc.) as needed. Or don't and just opt for the default base model. This process covers 27 different product variants in a step by step checkout workflow that is easy to grasp and understand by the customer.