How is it hyperbole, though? If the CPU is faster and the graphics processor is faster and the camera is better, etc. then isn't it really the best phone they'v

How is it hyperbole, though? If the CPU is faster and the graphics processor is faster and the camera is better, etc. then isn't it really the best phone they've made every year? Isn't that the beauty of a statement like that? That you can re-use it simply by making small improvements and suddenly you have the best thing ever. Do you go around complaining about athletes that beat records because they say they're the fastest/strongest/best ever?