4 ms·
Changing the brand under these circumstances doesn't make sense to me. Brands take years to build, and Yahoo dominates as a brand in Japan. It seems sloppy PR t
by shshhdhs 10y ago
Changing the brand under these circumstances doesn't make sense to me. Brands take years to build, and Yahoo dominates as a brand in Japan. It seems sloppy PR to pick a name like "Altaba" within mere weeks/months of deciding to buy Yahoo.
- tlackemann 10y agoThis is what I'm confused about. Yahoo is a big brand with a lot of companies, is Tumblr now owned by Altaba? Altaba Weather?
- bmuon 10y agoNo. Nothing changes for the products. Altaba is a new company that just owns stock in Alibaba and Yahoo Japan. Tumblr will be owned by Yahoo Holdings, which will be owned by Verizon. Yahoo Weather will still be Yahoo Weather.
- xja 10y agoYahoo Japan is a separate entity. Yahoo (Altaba) is a minority shareholder (35.5%). Of course, the Yahoo brand in general has value elsewhere too, but I don't think this meaning Yahoo Japan will be rebranding.
- bmuon 10y agoYahoo is splitting into two companies: Yahoo Holdings and Altaba Inc. Yahoo Holdings owns the "Yahoo" trademark and is being sold to Verizon. Altaba is an investment company that owns everything that is not being sold to Verizon. Yahoo will still be alive in yahoo.com.