my experience with Atlassian products tells me that this will likely become a "third project type" to JIRA: Scrum, Kanban, Trello (or whatever generalized name

my experience with Atlassian products tells me that this will likely become a "third project type" to JIRA: Scrum, Kanban, Trello (or whatever generalized name is given). They feel like different products. Or Atlassian is using this to go after competitors like A-Ha! which it doesn't currently serve (i.e. non software development projects)