Apple has never played the numbers game. To do so would be like BMW, Jaguar or Lexis selling a car for the same price as a Kia Rio. Sure they'd sell tonnes of t

Apple has never played the numbers game. To do so would be like BMW, Jaguar or Lexis selling a car for the same price as a Kia Rio. Sure they'd sell tonnes of them, but what is the point in that? They make their money by making good, high quality and reasonably expensive products. If their stock price keeps going the same way then they shouldn't even consider changing the recipe!