This reads like the guy just discovered the phrase "object oriented". I know he's a smarty, but come on, haven't we had the idea of data as objects for years n

This reads like the guy just discovered the phrase "object oriented". I know he's a smarty, but come on, haven't we had the idea of data as objects for years now? Is it that the iphone is the first device to make it usable by restricting the available pool of data types instead of trying to boil the ocean by making "everything an object"?