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Agreed. Maybe the 2. ??? was "How the heck did they go from unknown to a recognizable brand?"
by christophilus 10y ago
Agreed. Maybe the 2. ??? was "How the heck did they go from unknown to a recognizable brand?"
- criddell 10y agoBy really nailing step 1.
- weavie 10y agoI think it is more something like : 1. Write really popular blog. 2. Create Stack overflow and make it the goto for developers. 3. Create todo list etc.. The brand was there before they even started the todo list. All it took was a blog post "We are going to create a todo list now" and it was pretty much set.