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I'd say the user base is as or more important than the product, from Atlassians POV. If they are able to convert a few hundred thousand JIRA accounts from this,

by hashkb 10y ago

I'd say the user base is as or more important than the product, from Atlassians POV. If they are able to convert a few hundred thousand JIRA accounts from this, they could turn Trello off and it'd be a win.