Have you looked at how Google, Amazon, or Microsoft market things? The volume level is not where over the top. There have been versions of IOS I'd call signifi

Have you looked at how Google, Amazon, or Microsoft market things? The volume level is not where over the top. There have been versions of IOS I'd call significant large releases. The issue with Apple is they act like every release is a revolutionary upgrade. IMHO, build great products， be proud of them, and people will come. The superlative stuff just sounds inauthentic these days.