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What's a realistic alternative? "Here is our new somewhat improved iPhone... Buy it if you want to." Marketing is marketing.
by patricius 10y ago
What's a realistic alternative? "Here is our new somewhat improved iPhone... Buy it if you want to." Marketing is marketing.
- nachtigall 10y agoWhen people start noticing that it's Superlative Bullshit Bingo, then it's bad marketing actually ;)
- cromwellian 10y agoHave you looked at how Google, Amazon, or Microsoft market things? The volume level is not where over the top. There have been versions of IOS I'd call significant large releases. The issue with Apple is they act like every release is a revolutionary upgrade. IMHO, build great products， be proud of them, and people will come. The superlative stuff just sounds inauthentic these days.
- digi_owl 10y agoQuite. I gotta say i love the people at Google is willing to fail on stage, and pull comedy antics (like donning stripper pants in preparation for demoing a exercise bike dock).