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Unfortunately its success has warped Apple. Cook has ignored the Mac and promoted iOS as the 'everyday computing' platform. His bet hasn't paid off though. iPad

Unfortunately its success has warped Apple. Cook has ignored the Mac and promoted iOS as the 'everyday computing' platform. His bet hasn't paid off though. iPad sales have been declining since 2014. Even iPhone sales have peaked because of Apple's anti-customer policies (how do you plug your lightning headphones into your Mac?). Reliance on one product is very dangerous.

davej 10y ago
> His bet hasn't paid off though. Hasn't it? They still sell nearly twice as many iPads as all Macs combined. Relative to units sold I think Apple invests heavily in the Mac platform you may (dis)like the new MacBooks and MBPs but clearly a lot of time and effort has been invested into their design.
- tluyben2 10y ago
  And I wonder if many people crying here have actually tried it. I am a coder so remap esc -> caps which is actually better. It is a very good laptop; not sure how people can even compare the hardware to the Surface book. So the gripe must be about the touch bar which you get used to in a less than an hour. If you read my history you'll see I am desperate to leave Apple but not for the hardware quality ; only for openness.
deleted 10y ago
[deleted]
audunw 10y ago
Steve Jobs reshaped Apple into an organization that would focus on a select few products at a time. This worked very well in the beginning and allowed them to rapidly innovate. Now they're a victim of their own success. All their product lines are relatively successful. There's not a significant product that they can kill (they killed the routers now, but that probably doesn't free up too much focus anyway). I think even Steve would've struggled with this conundrum. Internally, they've tried to merged Mac and iOS, ala Windows 8/10, to allow them to keep a single focus.. but their conclusion was that it compromises both Mac OS and iOS in a way that they don't want to do. And if they made the merged OS closer to iOS, it would alienate a lot of Mac users and developers. So how should Apple refocus? Who knows. I think it's a flaw to think that Steve Jobs would have magically solved the problem already. He was smart, but not a god. > how do you plug your lightning headphones into your Mac? You don't buy lightning headphones. Apple will kill the lightning on iPhone too. Either replacing it with USB-C or removing it altogether. This is all part of a transition which is unavoidably awkward. Apple is betting heavily on wireless, and lightning headphones is just a stop-gap solution while wireless headphones improve. A way for people to be able to buy some cheap, simple headphones to replace the bundled ones if they need to. If you buy an expensive lightning-only headphone you're a fool. The moment that wireless charging is fast enough to completely replace wired charging, they will kill the lightning port and perhaps bundle a case which bridges lightning or USB-C to wireless charging+bluetooth 5. Third parties will deliver cases with bundled battery, USB-C and 3.5mm jack, and since the phone will be even thinner without any ports, the phone+case will still be plenty thin enough for daily use, and sturdier too. Everyone will be happy (hah, as if..)
- mpg33 10y ago
  > Apple is betting heavily on wireless, and lightning headphones is just a stop-gap solution while wireless headphones improve. A way for people to be able to buy some cheap, simple headphones to replace the bundled ones if they need to. If you buy an expensive lightning-only headphone you're a fool. They could have made the transition much better if they just included Airpods with iphone 7 onward..
  - josephg 10y ago
    The airpods weren't ready in time for the iphone 7 launch. They could have delayed the iphone 7 launch by a few months but (especially given what happened in their other product lines) that would probably have been a mistake.
- nicky0 10y ago
  > You don't buy lightning headphones. Except that a pair of lightning headphones comes with iPhone 7. (And before "nobody uses the supplied Apple headphones".. actually yes a lot of people do.) Buy a 2015 MacBook Pro and iPhone 6S. You get headphones that plug into both devices, and a USB-lightning cable that links the two. Buy a 2016 MacBook Pro and iPhone 7. You get lightning headphones that won't plug into the computer, and a USB-lightning cable that won't plug into the computer. I know there are "reasons" but isn't this just... silly?
- digi_owl 10y ago
  The impression i have is that Jobs basically used himself as a product filter. If he wanted to use something, it went up on the shelves. If not, then it was canned or tweaked until he wanted it.

davej 10y ago

> His bet hasn't paid off though. Hasn't it? They still sell nearly twice as many iPads as all Macs combined. Relative to units sold I think Apple invests heavily in the Mac platform you may (dis)like the new MacBooks and MBPs but clearly a lot of time and effort has been invested into their design.

tluyben2 10y ago
And I wonder if many people crying here have actually tried it. I am a coder so remap esc -> caps which is actually better. It is a very good laptop; not sure how people can even compare the hardware to the Surface book. So the gripe must be about the touch bar which you get used to in a less than an hour. If you read my history you'll see I am desperate to leave Apple but not for the hardware quality ; only for openness.

deleted 10y ago

[deleted]

audunw 10y ago

Steve Jobs reshaped Apple into an organization that would focus on a select few products at a time. This worked very well in the beginning and allowed them to rapidly innovate. Now they're a victim of their own success. All their product lines are relatively successful. There's not a significant product that they can kill (they killed the routers now, but that probably doesn't free up too much focus anyway). I think even Steve would've struggled with this conundrum. Internally, they've tried to merged Mac and iOS, ala Windows 8/10, to allow them to keep a single focus.. but their conclusion was that it compromises both Mac OS and iOS in a way that they don't want to do. And if they made the merged OS closer to iOS, it would alienate a lot of Mac users and developers. So how should Apple refocus? Who knows. I think it's a flaw to think that Steve Jobs would have magically solved the problem already. He was smart, but not a god. > how do you plug your lightning headphones into your Mac? You don't buy lightning headphones. Apple will kill the lightning on iPhone too. Either replacing it with USB-C or removing it altogether. This is all part of a transition which is unavoidably awkward. Apple is betting heavily on wireless, and lightning headphones is just a stop-gap solution while wireless headphones improve. A way for people to be able to buy some cheap, simple headphones to replace the bundled ones if they need to. If you buy an expensive lightning-only headphone you're a fool. The moment that wireless charging is fast enough to completely replace wired charging, they will kill the lightning port and perhaps bundle a case which bridges lightning or USB-C to wireless charging+bluetooth 5. Third parties will deliver cases with bundled battery, USB-C and 3.5mm jack, and since the phone will be even thinner without any ports, the phone+case will still be plenty thin enough for daily use, and sturdier too. Everyone will be happy (hah, as if..)

mpg33 10y ago
> Apple is betting heavily on wireless, and lightning headphones is just a stop-gap solution while wireless headphones improve. A way for people to be able to buy some cheap, simple headphones to replace the bundled ones if they need to. If you buy an expensive lightning-only headphone you're a fool. They could have made the transition much better if they just included Airpods with iphone 7 onward..
- josephg 10y ago
  The airpods weren't ready in time for the iphone 7 launch. They could have delayed the iphone 7 launch by a few months but (especially given what happened in their other product lines) that would probably have been a mistake.
nicky0 10y ago
> You don't buy lightning headphones. Except that a pair of lightning headphones comes with iPhone 7. (And before "nobody uses the supplied Apple headphones".. actually yes a lot of people do.) Buy a 2015 MacBook Pro and iPhone 6S. You get headphones that plug into both devices, and a USB-lightning cable that links the two. Buy a 2016 MacBook Pro and iPhone 7. You get lightning headphones that won't plug into the computer, and a USB-lightning cable that won't plug into the computer. I know there are "reasons" but isn't this just... silly?
digi_owl 10y ago
The impression i have is that Jobs basically used himself as a product filter. If he wanted to use something, it went up on the shelves. If not, then it was canned or tweaked until he wanted it.