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Looking only at the price they charge consumers doesn't give an accurate picture of their pricing strategy. Most estimates I've seen peg the average total reve
by zweben 16y ago
Looking only at the price they charge consumers doesn't give an accurate picture of their pricing strategy. Most estimates I've seen peg the average total revenue Apple makes per iPhone hardware sale at about $600, most of this paid to Apple by AT&T. Once that's taken into account, the iPhone probably has one of the highest revenues per unit on the market.
So their strategy is really to make a product that everyone wants, and to use that popularity to get phone companies to sell a high-margin niche product at mass market prices.
- VBprogrammer 16y agoApple has never played the numbers game. To do so would be like BMW, Jaguar or Lexis selling a car for the same price as a Kia Rio. Sure they'd sell tonnes of them, but what is the point in that? They make their money by making good, high quality and reasonably expensive products. If their stock price keeps going the same way then they shouldn't even consider changing the recipe!