Do you have more examples of "big data is not as much a competitive advantage", in the form of articles or research? I'm not in this field, but it's a fascinati

Do you have more examples of "big data is not as much a competitive advantage", in the form of articles or research? I'm not in this field, but it's a fascinating development. It would be interesting to see to which degree it helps to perform automated transformations to increase the value of each piece of training data.