As a curosity - why should the surplus go to everyone? Shouldn't it go to the initiator of the innovation? The market distinguishes between the users (eg - peo

As a curosity - why should the surplus go to everyone? Shouldn't it go to the initiator of the innovation? The market distinguishes between the users (eg - people using MS Excel or Google search) and the initiators (in this case Microsoft or Google). Put in another way - would people be as efficient if we remove the tool they are using for the increased technological efficiency?