> Adopting Android early would've absolutely helped. Yes, if they had adopted Android when Samsung or HTC did, it certainly would have helped. But they didn't

> Adopting Android early would've absolutely helped. Yes, if they had adopted Android when Samsung or HTC did, it certainly would have helped. But they didn't. I'm not arguing that Nokia shouldn't have come out with Android phones in 2009. I'm saying that by 2011, the market was different and they were offering an inferior experience then against a well-established market. Nokia, like RIM, didn't take smartphones serious for too long. Both thought that there was some non-full-smartphone thing like classic BlackBerry or Symbian devices that would be competitive in a post-iPhone, post-Android world. It's true that Nokia had a strong brand, but that doesn't seem to have mattered in the move to smartphones. Motorola had a strong non-smartphone brand that didn't translate to smartphones. HTC had no non-smartphone brand and became one of the larger players there before Samsung started just out-producing them. SonyEricsson had a strong non-smartphone brand that just didn't make it through to smartphones. It's true that Nokia's brand was stronger than SonyEricsson or Motorola, but I think it's more likely that the Nokia brand wouldn't be as meaningful as what Samsung was bringing to the party. In 4Q2006, Nokia had 36% of the market compared to 22% for Motorola, 11.3% for Samsung, 9% for SonyEricsson, and 6% for LG. Samsung seems to be the only one to have stuck on the leaderboard through 2Q2016 at 22%, Apple at 12%, Huawei at 9%, OPPO at 7%, and vivo at 5%. And Motorola got into the Android game early. I always preferred Nokia, but it's not like Motorola wasn't a strong brand pre-iPhone. I think it's easy to say that Windows Phone was the only reason. I think you're spot on that if Nokia had adopted Android when Samsung had, it's a completely different story. But in November 2011, the market had already been shaped against them. It was already a little late for adoption :-(.