Ok, I agree. We shouldn't all really want to be unicorns, it doesn't make sense. However, many startups need outside invest. It's certainly a lot easier if you

Ok, I agree. We shouldn't all really want to be unicorns, it doesn't make sense. However, many startups need outside invest. It's certainly a lot easier if you have it. It's not just that founders want to unicorns, it's that this is what VCs what to hear (at least that there's a chance). Many founders I've met had an initial vision that was they modified, most likely for the "worse" after talking to investors and trying to figure out what they wanted to hear. It's quite sad, but what are the alternatives for startups that need some financing?